About Us
Our Mission
At CHARM & CO., our mission is to prove that makeup should enhance, not harm. Because true beauty starts with healthy, radiant skin.
Skincare in Every Product - We are redefining beauty with makeup infused with skincare benefits, ensuring hydration, breathability, and long-term skin health.
Inspired by Korean Skincare - Bringing the best of K-beauty innovation to makeup, with hydrating, protective, and lightweight formulas.
Confidence Through Elegance - We believe beauty should feel as good as it looks, so our products are designed to make every woman feel effortlessly confident and elegant.
About Us
Pakistan’s first-ever mineral makeup brand, created to enhance your beauty while nourishing your skin. Developed in collaboration with Korean skincare expertise, our products combine makeup and skincare for a flawless, skin-loving experience.
Korean beauty has taken the skincare world by storm with its innovative, protective, and hydrating formulas-and now, we’re bringing that magic to your makeup! Our lightweight, breathable, and hydrating mineral makeup ensures your skin looks radiant while staying healthy.